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Google Ads Dashboard

Optimize your advertising efforts with our comprehensive Google Ads Dashboard. Designed to display key metrics such as cost-per-click (CPC), click-through rate (CTR), conversion rate, and overall ad spend, this dashboard helps you track campaign performance at a glance. Visual tools and charts enable you to compare performance across different campaigns and adjust your strategies to maximize ROI.

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Free Google Ads Looker Dashboard Template | the dashboard project

Toggle between ecom and lead gen

A toggle option for each page to switch between "Leadgen" and "Ecom" modes, affecting the displayed metrics (e.g., conversion goals for lead generation vs. revenue for e-commerce).

ecom/leadgen toggle

Navigate between different pages

Overview: Provides a high-level summary of Google Ads performance, including key metrics such as conversions, cost, and ROAS.

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Time: Breaks down campaign over time, enabling trend analysis.

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Breakdown: Learn more about your type performing campaigns, ad groups, keywords, and match typyes.

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Geographics (Geo): Displays geography data with the ability to segment by campaign

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Competitors: See how your campaigns rank against competitors in search auctions.

demo - Free Google Ads Looker Dashboard Template | the dashboard project

Use the filters that matter the most

Easily select the data you need throughout the entire dashboard by applying filters based on the dimensions that matter the most.

filter - Free Google Ads Looker Dashboard Template | the dashboard project

Take control of your dashboard

Choose the metrics that matter most using the graph with the little wheel on the top right.

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Drill up or down using the arrows on the right be below to gain deeper granularity.

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Use the three dots to export your dashboard data to a Google Sheet.

drilldown and export

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