GA4 UTM Dashboard
Maximize the effectiveness of your marketing campaigns with the GA4 UTM Dashboard. This tool allows you to dissect campaign performance across different marketing mediums and sources using UTM parameters. Assess campaign traffic, conversion rates, and user engagement to refine your marketing efforts and drive better results.
Toggle between ecom and lead gen
A toggle option for each page to switch between "Leadgen" and "Ecom" modes, affecting the displayed metrics (e.g., conversion goals for lead generation vs. revenue for e-commerce).
Navigate between different pages
Overview: Provides a high-level summary of UTM performance, including key metrics such as sessions, conversions, conversion rate, and revenue across all sources.
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Time: Breaks down UTM performance over time, enabling trend analysis.
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Demographics: Offers insights into audience demographics
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Geographics (Geo): Displays geography data with the ability to segment by UTM
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Technology: Analyzes UTM performance across different technologies, including devices and browsers.
Choose different UTM fields within to fit your charts
Source/Medium: All sessions logged using utm_source and/or utm_medium
Campaign: All sessions logged using utm_campaign
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Term: All sessions logged using utm_term
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Content: All sessions logged using utm_content
Use the filters that matter the most
Easily select the data you need throughout the entire dashboard by applying filters based on the dimensions that matter the most.
Take control of your dashboard
Choose the metrics that matter most using the graph with the little wheel on the top right.
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Drill up or down using the arrows on the right be below to gain deeper granularity.
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Use the three dots to export your dashboard data to a Google Sheet.
